We Power Brands

More eyes are on the screens than those on the streets! Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:

• Social Strategy Development
• Social Media Consulting
• Social Media Advertising
• Community Engagement

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

• The images you convey
• The messages you deliver on your website, proposals and campaigns
• The way your employees interact with customers
• A customer’s opinion of you versus your competition

Our strategy is to work with nano, micro, and macro-influencers, so we can connect directly with their niche followers. We are able to pinpoint the audience you want to reach, whether it’s within a specific location, a social demographic, or a product interest that aligns with your brand. We’re also able to work with influencers to source rich, compelling creative assets that you can use for other advertising and marketing needs.

Audience analysis is an integral step in developing an effective digital marketing strategy, but assumption making or having a narrow focus on limited data often plagues the process. Because brands can easily assume a target demographic based solely on raw data such as demographics and psychographics, little value is seen in spending the time to understand a deeper layer of behavior analytics which give insight to the triggers and motivations of potential customers. Capitalizing on a comprehensive set of data about online behaviors and informational needs can ultimately lead potential customers through the conversion funnel.

It’s not just straight data or numerical analysis that drives a digital marketing strategy. While metrics and previously determined KPIs can deliver guidance, the strategy must be relatable on the personal level. For this reason, it is important that due diligence is done when it comes to defining and understanding the target audience beyond the demographic or data-driven analysis.

For any business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.

A proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products.