Performance Marketing Executive

About the Role

Marketix is looking for a Performance Marketing Executive who lives and breathes paid media. You will own campaign strategy and day-to-day execution across Meta Ads and Google Ads for a portfolio of D2C, retail, and service brands, taking full responsibility for budget, targeting, creative testing, and the numbers that come out the other end.

This is a hands-on role. You will be inside the ad accounts every day.

Key Responsibilities

• Plan, launch, and optimise paid campaigns across Meta (Facebook and Instagram) and Google Ads, including Search, Display, Shopping, Performance Max, and YouTube.
• Own monthly ad budgets across multiple client accounts and hit agreed CPL, CPA, and ROAS targets.
• Build and manage audiences, retargeting funnels, and lookalikes; run structured A/B tests on creatives, copy, and landing pages.
• Set up and maintain accurate tracking across Meta Pixel, Conversions API, Google Tag Manager, GA4, and conversion goals.
• Analyse performance daily and produce clear monthly reports with insights and next steps, not just numbers.
• Work with the design and content teams to brief ad creatives and iterate based on performance data.
• Keep landing pages and funnels under review, and flag conversion drop-offs early.
• Stay current with platform changes, ad policies, and new formats.

Requirements

• Minimum 3 years of hands-on experience running Meta Ads and Google Ads (PPC), preferably in an agency or multi-client environment.
• Proven track record of managing live ad budgets and improving ROAS or lowering CPA.
• Strong working knowledge of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, and Meta Events Manager.
• Comfortable with numbers: able to read a performance report and know what to change.
• Good grasp of funnel structure, audience segmentation, and creative testing.
• Clear written and spoken communication, with the ability to explain performance to clients in plain language.
• Google Ads and Meta Blueprint certifications are a plus.

Nice to Have

• Experience with ecommerce and D2C accounts, including Shopify.
• Familiarity with LinkedIn Ads or programmatic platforms.
• Basic understanding of SEO and organic social, so paid and organic work together.

What We Offer

• Ownership of real budgets and real accounts from day one.
• A small, senior team where your work is visible and your ideas get tested.
• Exposure to a wide mix of industries and business models.
• Room to grow into a strategy or team lead role.

Position Details

• Position: Performance Marketing Executive
• Job Role: Paid Media, Meta Ads and Google Ads (PPC)
• Experience Required: Minimum 3 years
• Location: Ahmedabad, Gujarat (on-site)
• Employment Type: Full-time

How to Apply

Apply using the form below. Please include your current and expected salary, your resume, and a link to your portfolio or campaign case studies covering the accounts you have run, budgets handled, and results delivered.